Magnus Copy

Bergen, Norway
UTC +2

Hi, my name is Magnus.

I have a degree in Marketing and Brand Management from NHH Norwegian School of Economics in Bergen.

In 2014 I entered the world of search engine optimization as a content writer for an agency, which gave me the opportunity to improve my writing skills in different niches.

In the process, I slowly gained interest in on-page and technical SEO.

By working closely with top professionals in the industry, I was able to improve my skills, learn new skills, and manage projects for clients that were mostly medium and large companies.

Besides content marketing, I conducted technical audits, worked on website speed optimization, performance testing, and analyzed traffic drops that occurred.

As my career grew steadily,
I explored a whole new area –
Ecommerce SEO.

I learned to work with several platforms, including Shopify, Magento, and BigCommerce.

I helped e-commerce companies improve their visibility in a very saturated market by performing e-commerce-focused keyword research, optimizing website content and faceted navigation, and improving information architecture.

In 2021, I put my experience and hours of research into creating content that could benefit those on a similar career path.

I strive to make this content interesting and easy to read, even for someone diving into the big world of SEO.

SEO and marketing is about following rules and trends and staying current. I like to share my personal experiences and keep up to date with changes in the field.

My experience working with teams, understanding project requirements, and reporting to executives and managers has also taught me how to communicate clearly with professionals from different backgrounds.

Recent works

2021 – Present

Freelance Writer

2017 – 2021

Freelance e-commerce specialist at Upwork

Responsibilities:

Write and edit product content that will be published on e-Commerce websites/portals
Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms
Be a subject matter expert to assigned product categories
Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized
Developing, monitoring, writing and updating product content contained on eCommerce websites/portals
Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings
Possessing a comprehensive understanding of account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders
Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends

Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance
Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media
Identify SEO best practices regarding inventory, pre-orders, and pricing policies
Ability to multitask and meet deadlines while maintaining attention to detail
Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts
Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms
Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail
Using Spreadsheets or Excel (pivot tables, vlookups etc) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement

2017 – 2021

Technical SEO specialist at Synlighet AS

Responsibilities:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

2017 – 2021

Technical SEO specialist at Synlighet AS

Responsibilities:

Orchestrating digital content strategies across all online platforms
Driving traffic and engagement that translates to sales and brand promotion.
Managing a content marketing budget
Measuring the results of marketing activity to inform future marketing campaigns

Education

NHH Norwegian School of
Economics in Bergen

Udemy

Magnus

Eriksen

Recent works

Enhancing the User Experience on Small Screens

Harnessing Multilingual Capabilities for Enhanced Career Opportunities

The Bridge Between Market Intelligence and Content Curation

2010 - 2014

2021

2022

let’s work

together