Magnus
- Bergen, Norway
- UTC +2
Eriksen
Content marketer / Ecommerce / Technical SEO specialist
I have a degree in Marketing and Brand Management from NHH Norwegian School of Economics in Bergen.
In 2014 I entered the world of search engine optimization as a content writer for an agency, which gave me the opportunity to improve my writing skills in different niches.
In the process, I slowly gained interest in on-page and technical SEO.
To maximize their online visibility, I helped these companies develop content strategies, perform competitor analysis and audits, and launch successful PR campaigns.
Besides content marketing, I conducted technical audits, worked on website speed optimization, performance testing, and analyzed traffic drops that occurred.
As my career grew steadily,
I explored a whole new area –
Ecommerce SEO.
I learned to work with several platforms, including Shopify, Magento, and BigCommerce.
I helped e-commerce companies improve their visibility in a very saturated market by performing e-commerce-focused keyword research, optimizing website content and faceted navigation, and improving information architecture.
In 2021, I put my experience and hours of research into creating content that could benefit those on a similar career path.
I strive to make this content interesting and easy to read, even for someone diving into the big world of SEO.
SEO and marketing is about following rules and trends and staying current. I like to share my personal experiences and keep up to date with changes in the field.
My experience working with teams, understanding project requirements, and reporting to executives and managers has also taught me how to communicate clearly with professionals from different backgrounds.
Recent works
Content Lifecycle Management: From Creation to Archival
Effective content management isn’t just about pushing publish or selecting the right keywords; it’s about guiding each piece of content through its […]
TikTok for DTC Brands: Social Media Secrets for eCommerce Growth
Social media is reshaping the eCommerce landscape and transforming how people discover, engage with, and buy products online. Read the full article […]
AI’s Role In Hyper-Personalization And Omnichannel Marketing Strategies
AI will no doubt play a pivotal role in marketing in the years to come, establishing itself as an indispensable tool in […]
My work experience
2021 – Present
Freelance Writer
2017 – 2021
Freelance e-commerce specialist at Upwork
Responsibilities:
- Write and edit product content that will be published on e-Commerce websites/portals
- Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms
- Be a subject matter expert to assigned product categories
- Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized
- Developing, monitoring, writing and updating product content contained on eCommerce websites/portals
- Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings
- Possessing a comprehensive understanding of account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders
- Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends
- Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance
- Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media
- Identify SEO best practices regarding inventory, pre-orders, and pricing policies
- Ability to multitask and meet deadlines while maintaining attention to detail
- Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts
- Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms
- Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail
- Using Spreadsheets or Excel (pivot tables, vlookups etc) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement
2017 – 2021
Technical SEO specialist at Synlighet AS
Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
2017 – 2021
Technical SEO specialist at Synlighet AS
Responsibilities:
- Orchestrating digital content strategies across all online platforms
- Driving traffic and engagement that translates to sales and brand promotion.
- Managing a content marketing budget
- Measuring the results of marketing activity to inform future marketing campaigns
- Managing a team of writers, illustrators, and data analysts
- Implementing SEO best practices
- Knowing which platform different kinds of content are best suited to
- Designing and implementing creative marketing strategies to disseminate content
Education
2010 - 2014
Marketing and Brand Management
Economics in Bergen
2021
Ecommerce Marketing Strategy:
Repeat Sales Email Sequence
Udemy
2022
Advanced SEO Strategies 2022 -
Level Up Your SEO Knowledge
Udemy